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Love Seaweed

Love Seaweed emerged from my frustration with the lack of urgency ascribed to climate change. I questioned: how could design dispel the overwhelming doom that feeds ignorance? How might I foster hope and participation with climate solutions?

The answer: seaweed.

Scientists are exploring these organisms for renewable sources of fuel, plastic and food that offset carbon in closed-loop systems. Love Seaweed is an online platform which demystifies the science. A grow-your-own-algae kit celebrates seaweed, allowing individuals to grow their own climate-change-solution: chlorella algae.

There are reasons to feel good about the planet - it’s just a matter of communicating them well.

  Love Seaweed  emerged from my frustration with the lack of urgency ascribed to climate change. I questioned: how could design dispel the overwhelming doom that feeds ignorance? How might I foster hope and participation with climate solutions?  The answer: seaweed.  Scientists are exploring these organisms for renewable sources of fuel, plastic and food that offset carbon in closed-loop systems.   Love Seaweed   is an online platform which demystifies the science. A  grow-your-own-algae kit  celebrates seaweed, allowing individuals to grow their own climate-change-solution: chlorella algae.  There are reasons to feel good about the planet - it’s just a matter of communicating them well.

Love Seaweed emerged from my frustration with the lack of urgency ascribed to climate change. I questioned: how could design dispel the overwhelming doom that feeds ignorance? How might I foster hope and participation with climate solutions?

The answer: seaweed.

Scientists are exploring these organisms for renewable sources of fuel, plastic and food that offset carbon in closed-loop systems. Love Seaweed is an online platform which demystifies the science. A grow-your-own-algae kit celebrates seaweed, allowing individuals to grow their own climate-change-solution: chlorella algae.

There are reasons to feel good about the planet - it’s just a matter of communicating them well.

 Designed for children and adults, the kit is an introduction to the magic of algae. The Grow Chlorella package includes a starter culture of  Chlorella  and a guidebook/poster.

Designed for children and adults, the kit is an introduction to the magic of algae. The Grow Chlorella package includes a starter culture of Chlorella and a guidebook/poster.

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  Loveseaweed.org  is a speculative design platform which approaches climate change activism with a sense of play. This online platform disseminates the algae kit, an awareness campaign and further education.

Loveseaweed.org is a speculative design platform which approaches climate change activism with a sense of play. This online platform disseminates the algae kit, an awareness campaign and further education.

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 Loveseaweed.org is a website that both sells the algae kit and is the home of a Seaweed Awareness campaign. This takes the form of an animated series detailing the basics of research around seaweed for carbon reduction.

Loveseaweed.org is a website that both sells the algae kit and is the home of a Seaweed Awareness campaign. This takes the form of an animated series detailing the basics of research around seaweed for carbon reduction.

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 I also wrote a thesis about this project. Read it  here , if you like.

I also wrote a thesis about this project. Read it here, if you like.