Love Seaweed emerged from my frustration with the lack of urgency ascribed to climate change. I questioned: how could design dispel the overwhelming doom that feeds ignorance? How might I foster hope and participation with climate solutions?
The answer: seaweed.
Scientists are exploring these organisms for renewable sources of fuel, plastic and food that offset carbon in closed-loop systems. Love Seaweed is an online platform which demystifies the science. A grow-your-own-algae kit celebrates seaweed, allowing individuals to grow their own climate-change-solution: chlorella algae.
There are reasons to feel good about the planet - it’s just a matter of communicating them well.
Designed for children and adults, the kit is an introduction to the magic of algae. The Grow Chlorella package includes a starter culture of Chlorella and a guidebook/poster.
Loveseaweed.org is a speculative design platform which approaches climate change activism with a sense of play. This online platform disseminates the algae kit, an awareness campaign and further education.
Loveseaweed.org is a website that both sells the algae kit and is the home of a Seaweed Awareness campaign. This takes the form of an animated series detailing the basics of research around seaweed for carbon reduction.