Eucalyptus, a digital healthcare startup, has experienced consistent growth since its founding in 2019. As the first creative hire, I played a key role in bringing Euc's very first ideas to life and grow them into well-known Aussie brands. 

We launched our first company, Pilot, in 2019 to tackle problems around men’s health.
Then, we launched Kin in 2020 to empower women with more choices around their reproductive health. Later in 2020, we launched Software, because skincare is healthcare, so we wanted it to be accessible. In 2021, we started Normal, to changing the conversation around sexual wellness and pleasure. Then in November 2021, we launched Juniper to change the way women manage obesity. 

For each brand launch, we built ‘MVP’ identities, with the aim to get products to market quickly, to learn fast and iterate on content that worked. This process taught me the building blocks of a successful DTC brand, how to fail fast (and learn fast), and the power of an agile in-house creative team.

Below are snippets of early content for Pilot, Kin, and Software.