Hi, I’m Amelia Hanigan

I’m a Sydney-based creative leader and consultant with a background across art direction, design, performance advertising, and scaling high-output creative teams.

Currently, I’m the Head of Creative for Juniper, the flagship brand at Eucalyptus.

As Euc’s first creative hire, I joined to design health-tech brands from the ground up. Today, I lead a talented in-house team, bridging the gap between brand building and performance growth.

I love connecting with new people and am open to select freelance projects and consulting. Whether you're looking for creative direction, design, or strategic consulting, let’s talk: ameliahanigan@gmail.com

Some of my favourite work:

  • Led Juniper Australia’s first major brand campaign tackling weight loss stigma, helping reframe GLP-1s in culture.

  • Launched Juniper into the UK market, then built and scaled the creative team from 1 to 20 creatives over two years.

  • Created the foundational brand identity and launched Skin Software . Creative Lead across brand, performance, social, lifecycle, packaging, and web. Launched and scaled 10+ products and services across DTC and Priceline.

  • Art director for the sexual wellness brand Normal, now loved and recognised across Australia. In my time there, I created a TVC spot that received exactly 69 complaints to the Australian Ad Standards.

  • Launched Eucalyptus in Japan across Meta and YouTube, filming and editing a foundational content suite that set the new team up to test, learn, and scale performance channels.

  • Kin’s #WeNeedMoreLeave campaign, campaign advocating for miscarriage leave. Influenced HR policy change across 100+ companies, impacting over 10,000 employees..

  • Launched brand partnerships with iconic Australians Leisel Jones and Casey Donovan for Juniper

  • Creative Lead for Kin across brand, performance, social, lifecycle, packaging, and web. Launched Australia’s first contraceptive pill delivery service during COVID-19 lockdowns, as well as the brand’s flagship Prenatal vitamin.

  • Pilot - Foundational brand launch and identity. Art Director across brand and TV for a category-defining brand known nationally for its cheeky tone of voice.

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