Normal
Gone are the days when sex and sexual wellness were shameful in Australia.
Built internally at Eucalyptus, NORMAL is a sexual wellness company that embodies a relatable, sex-positive, and vibrant identity that’s not afraid to be honest about sex. This approach is evident in organic, paid and earned media which I was lucky enough to create from 2021-2022.
A small selection of work is below.
Prudes
Prudes TVC/BVOD campaign challenges our perception of what is and isn’t taboo.
This ad was picked up by Gruen, S14 Ep 1, and received a total of 69 complaints to Advertising Standards.
Product Launches
Working with real couples, we shot a range of content for Normal’s range of new products in 2020.
Lockdown Trucks
Normal’s Guerrilla advertising during the lockdowns got Bondi’s covid test queue to fight boredom with sex. After the success of Bondi, sex positive trucks were built into our marketing strategy.
Picked up by bandt, news.com, dailymail.
