They say weight loss is easy. 'Just move more, eat less' But we know the truth is far from simple.

For decades, people (in particular women)  have been bombarded with unrealistic advice, leaving many feeling frustrated and exhausted. The constant pressure to succeed on our own, without acknowledging the complex factors that contribute to weight gain, can be incredibly damaging. 

‘We're Done’ is a campaign born from the frustrations of countless individuals who have been told to ‘just try harder.’ Juniper empowers viewers to take a different view of weight loss - as something that motivation can’t always fix - and give them confidence to start a medical approach. 
  
Successfully launched on linear & BVOD in the UK in late 2024, "We're Done" saw a 20% increase in member signups. The campaign was launched in Australia in  2025.